Meykriyl helps B2B tech companies build and run partner marketing programs that generate pipeline through resellers, system integrators, and channel partners. For companies with an indirect sales model, the channel is only as effective as the marketing support behind it. This service covers the full scope (from partner enablement and joint campaigns to MDF program management) drawing on direct experience running partner marketing across EMEA.

Your channel performs when your partners are equipped

Most B2B tech companies underinvest in partner marketing relative to the revenue their channel is expected to generate. Partners are left without the right materials, messaging, or campaign support to sell effectively, and the gap shows in pipeline. Meykriyl builds partner marketing programs that give your channel what it needs to represent your product credibly and generate demand independently.

We equip your partners with the strategy, materials, and programs to carry your market story into their own sales conversations; consistently and at scale.

What a partner marketing program includes

Partner enablement: Development of enablement materials for resellers and system integrators like sales collateral, product guides, competitive positioning, and technical explainers, so partners can position and communicate your product accurately without relying on your internal team for every conversation.

Joint go-to-market programs: Co-branded campaign planning and execution with key partners, including joint demand generation campaigns, shared event presence, and coordinated digital marketing activities designed to generate pipeline through the channel rather than alongside it.

Partner communications: Structured partner communication programs covering product updates, campaign launches, program changes, and market intelligence which keeps your channel informed, aligned, and engaged throughout the year.

Digital marketing support for partners: Digital marketing assets and guidance for partners to use in their own channels like email templates, social content, landing page copy, and paid campaign support that are also built to maintain brand consistency while giving partners material they can actually use.

Event and trade show coordination: Planning and execution of partner-facing events and joint trade show participation across EMEA, including logistics, booth materials, partner coordination, and post-event follow-up.

MDF program management: End-to-end management of Marketing Development Funds programs from budget planning, activity approval, campaign tracking, performance reporting, to billing and accounting administration for ensuring MDF investment is used effectively and accounted for accurately.

Partner marketing built from the ground up

Meykriyl built and managed partner marketing programs across EMEA, equipping resellers and system integrators with the tools to position and sell a technically complex B2B technology product in competitive markets. The work covered every dimension of partner marketing (from enablement content and joint campaigns to trade show logistics and MDF administration) managed within a lean marketing team.

Ready to build a partner marketing program that generates pipeline through your channel? Get in touch for an introductory call.