End-to-end marketing programs that align digital, content, events, and paid channels into a single coherent strategy. Built on years of managing campaigns across EMEA and AMER, coordinating internal teams, external agencies, and international partners simultaneously.

Market positioning and brand identity development for B2B tech companies navigating competitive or complex categories. Previous work includes a full company rebrand and positioning a cybersecurity solution for Gartner Magic Quadrant recognition two years in a row.

Multi-channel demand generation programs designed around pipeline contribution, not reach. Includes content strategy, SEO, Google Ads, email, and digital campaigns; tracked against KPIs that connect marketing activity to revenue outcomes.

Account-based marketing (ABM) programs targeting high-value accounts through personalised messaging, coordinated across channels and aligned with sales. Includes ICP definition, account prioritisation, and campaign execution across the full buyer journey.

Technical product positioning translated into buyer-facing messaging, sales collateral, case studies, product documentation, and competitive differentiation. Specialised in making complex products (cybersecurity, enterprise software and IT) accessible to both technical and non-technical decision-makers.

End-to-end partner marketing covering enablement, co-branded campaigns, MDF program management, and trade show coordination. Built for B2B tech companies with indirect sales channels.