Your product is complex. Your marketing story shouldn't be.

Meykriyl is a marketing consultancy run by a senior marketing professional with 15 years of experience, 9 of them inside B2B tech enterprises. From go-to-market strategy and ABM to demand generation and sales enablement, the work is built around one outcome: turning your product’s technical complexity into a story buyers act on.
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What Meykriyl delivers

B2B marketing for technical products requires more than campaigns. Meykriyl works from an integrated marketing perspective; strategy, messaging, channels, and execution as one connected program.
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Demand Generation

Multi-channel demand generation programs designed around pipeline contribution, not reach. Includes content strategy, SEO, Google Ads, email, and digital campaigns; tracked against KPIs that connect marketing activity to revenue outcomes.
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Account-Based Marketing

Account-based marketing (ABM) programs targeting high-value accounts through personalised messaging, coordinated across channels and aligned with sales. Includes ICP definition, account prioritisation, and campaign execution across the full buyer journey.
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Product Marketing

Technical product positioning translated into buyer-facing messaging, sales collateral, case studies, product documentation, and competitive differentiation. Specialised in making complex products (cybersecurity, enterprise software and IT) accessible to both technical and non-technical decision-makers.
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How does the process work?

The process begins with research on first contact and concludes with agreed delivery and feedback.
1

Intro call

30 min
A direct conversation about your current marketing situation, priorities, and where the gaps are. The goal is clarity on whether there’s a fit, not a sales pitch.
2

Research & planning

5 to 10 working days
Once we agree to work together, Meykriyl conducts a structured review of your brand positioning, value propositions, competitive landscape, and target audience segments before any execution begins.
3

Consulting & feedback

Time depending on your contract
You receive a clearly structured marketing plan with defined priorities. Execution is collaborative and transparent, with performance tracked against agreed KPIs throughout the engagement.
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Meykriyl is recognised for precision, responsiveness, and delivering work that holds up under scrutiny.

average response rate 1 hour
15 years across agency and corporate B2B environments
Measurable results - 240% brand recognition growth, 181% net sales increase, Gartner Magic Quadrant recognition
About us

Marketing as strong as your product

Most B2B tech companies lose pipeline at the messaging stage, not because the product is weak, but because the market story doesn’t connect with how buyers actually make decisions. That’s the problem Meykriyl was built to solve.
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info@meykriyl.com
+31 6 29 74 40 13
Utrecht, Netherlands
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